A 1965 Crown Royal attempt to get after the Mountain Dew market. The tag line “Kick like a mule.” “on acounta’ the sugar and caffeine gives ya.” The hillbilly theme was prevalent in all it’s advertising till the 70’s when even it’s promo line “just ain’t none better.” was lost.
Kick actually made it all the to 2002, After losing the hill billy branding they went at the “EXTREME!” “AMAZING!” “HARDCORE!” playing up the idea so much that consumers just read the whole campaign as the suck up to youth culture that it was.
Want to know more? This page here can help.
But hey, that donkeys sure cool. Grabs ya one of these from one o’dem banner thingys belows.