April 19th 2020 will be the 77th year humans have had access to LSD. While we are certainly not trying to inspire anyone to relive Albert’s bike ride on bicycle day, we do think this would be nearly perfect attire for such an occasion.  (no attire being moderately better normally)

On April 16th 1943 Albert Hoffman made the decision to reexamine a compound he’d made five years earlier, While remaking the substance we now know as LSD, Albert became exposed. He described that first experience as;

… affected by a remarkable restlessness, combined with a slight dizziness. At home I lay down and sank into a not unpleasant intoxicated[-]like condition, characterized by an extremely stimulated imagination. In a dreamlike state, with eyes closed (I found the daylight to be unpleasantly glaring), I perceived an uninterrupted stream of fantastic pictures, extraordinary shapes with intense, kaleidoscopic play of colors. After some two hours this condition faded away.

Three days later, apparently not to turned off by his experience previously Albert took a measured dose of this new substance and went for a bike ride. That bike ride on April 19th has been the inspiration for more, art, music, and culture than any bike ride in history.

This design celebrates the crazy, hectic, beautiful world that Albert gave humanity the key too. At the landmark age of 100 Albert said this of his discovery;

It gave me an inner joy, an open mindedness, a gratefulness, open eyes and an internal sensitivity for the miracles of creation…. I think that in human evolution it has never been as necessary to have this substance LSD. It is just a tool to turn us into what we are supposed to be.

So raise a sugar cube to Albert and straddle that bike seat in style by grabbing the Self Indulgent SugarCube on a T-Shirt from one of our not so psychedelic partners below.

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